Aesthetics practices are one of the up and coming practices with a clinic opening everyday in a different locality. Setting up an aesthetic clinic and running it takes a lot of effort and planning. Hence i have decided to provide you with a few key tips on what are the essential requirements to start an aesthetic practice.
The first most important step is to decide which type of services you wish to provide for the public. These services can either be focussed on hair issues or weight loss or all general aesthetic procedures. Once you have decided which type of service you wish to provide then it comes to making sure you have the skill set required to perform all the mentioned services with good quality treatment and patient care. You would need to make sure you have the appropriate credentials and hands on experience to perform the different aesthetic procedures. If you hiring someone else to be the aesthetician at your clinic make sure you vet them correctly and counter check their credentials.
The next step would be location! Location! Location! Having the right location for the clinic would be a crucial step in ensuring that it has the opportunity to flourish. It is advisable to not open an aesthetic clinic if another is present within a 10 km radius toavoid unnecessary competition. The location of the clinic also determines the patient demographic. If a clinic is opened in a high end street then the patient demographic would generally be of the high end social status. Similarly works if the clinic is open near office buildings, hence the target demographic would be the working middle class.
The next thing to do is to prepare a marketing strategy. The best way to guarantee a successful franchise is to make sure your marketing plan is flawless. Hire a professional or you may do it yourself if you do have a marketing background. A marketing strategy provides the start up business with the best options and plans to optimiseit’s exposure to the target market and to obtain the best resources to provide the best procedures and post treatment care. Marketing strategy includes advertisements, promotions, packages which will inturn increase the clientele and the increase the popularity of a product and clinic.
Following all of these, the next step is to register with a professional body or association. This provides the additional credential and backing needed for a start up clinic to be able to function optimally. By doing so also ensures the clients an authentic service which has been verified by the governing body. This in turn increases the clientele for the clinic. Also by associating with a regulating body the clinic is to maintain a certain set of guidelines and regulations.
Lastly, is patient feedback. At the start of a clinical practice it is essential to obtain and understand the feedback provided by the customers as these would be the guidelines to improving the service and increasing the target population. Client feedback in the aspect of procedure protocol and pre and post treatment care and consultation right down to the furnishing of the set up allows the management to obtain an inside to what the target population expects from the said service and what type of service brings in the most number of customers. This is turn increases the reputation and revenue of the clinic making it a successful business.
I hope my guidelines would be useful to those aspiring to open their own aesthetic practises. And it’s always best to talk to others in the same field to understand the current issues faced by the aestheticians.